Brentwood borough back in business

From Monday June 15 non essential retail shops can reopen for the first time since the Covid-19 crisis saw the country go into lockdown in March.

Brentwood, Shenfield and Ingatestone high streets have been working with Brentwood Borough Council, Ingatestone & Fryerning Parish Council, Essex County Council, the Brentwood Business Partnership and other partners to prepare for the opening whilst adhering to the social distancing rules.

Brentwood Borough Council Leader Cllr Chris Hossack said; “The safety of everyone, the shop owners and customers, is paramount so we have had regular meetings to prepare for this.

“Measures will be put in place to help people move and shop safely, including pavement markings and signage around the Brentwood, Shenfield and Ingatestone high streets to encourage social distancing and to help guide people where to walk to ensure a safe distance from others.

“I would encourage everyone to support our retailers but to be sensible too. Not every shop will choose to open at this point and we are exploring different ways to enhance the high streets with different initiatives that will be rolling out over the next few weeks.”

Brentwood Borough Council has produced a free retail pack supported by government guidance on what retailers need to do to ensure a safe re-opening of their business.

The pack includes posters to display in the windows, signs and stickers and each high street has its own “Open” brand.

The council has also organised a series of virtual workshops for local traders to meet with leading UK retail consultancy, The Retail Group, to discuss best practice for queue management, shopper safety and communication.

The council will continue to work with partners over the coming weeks to monitor the impacts on town centres and high streets, ensuring people are keeping safe and to identify if any other measures that may need to be put in place.

Working closely in consultation with local businesses, the council has created new marketing campaigns for the borough’s three high streets that reflect the unique character of each retail area.

Following on from the success of the Brentwood Open Facebook group, new signage and pavement stickers have been created for ‘Brentwood Open’, ‘Shenfield Open’ and ‘Ingatestone Open’ to promote key COVID-19 messages as well as encourage residents to continue to eat local, shop local and support local.

For all the latest information on Brentwood Borough Council’s response to the coronavirus pandemic including changes and updates to services, visit www.brentwood.gov.uk/coronavirus

This work is being led and funded by Brentwood Borough Council, with some extra support from the European Regional Development Fund as part of the Reopening High Streets Safely Fund issued by the government.

Links for Shenfield and Brentwood retail webinars:

Shenfield, June 15, 6pm – https://www.eventbrite.co.uk/e/shenfield-high-street-retail-recovery-workshop-tickets-108619311284

Brentwood, June 17, 6pm – https://www.eventbrite.co.uk/e/brentwood-high-street-retail-recovery-workshop-tickets-108619391524

June 18, 6pm – https://www.eventbrite.co.uk/e/retail-businesses-growing-the-business-in-the-new-normal-tickets-109282633298

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Mick Ferris

Editor Email: [email protected]