Award-winning Romford chef opens breakfast and brunch café at Heart & Soul

An award-winning chef from Romford, whose food has been enjoyed by the Queen and the Royal family, has opened a new breakfast and brunch cafe at Heart & Soul.

Celebrated chef Jon Jones, who has designed the ground-breaking Marks & Spencer food range, has chosen his home town as the place to open a new venture ‘Burnt Toast’ in the community space.

Jon has appeared in TV advertisements for the supermarket giant, appearing alongside TV star Paddy McGuinness and TV presenter Emma Willis – most recently for their Christmas campaign.

Burnt Toast, created by Jon and his wife Egle, will focus on fresh organic local ingredients with food-lovers set to enjoy the quirky, modern menu and great coffee, of course.

The menu will feature toasties and innovative skillet and egg dishes – including eggs over slow-cooked chorizo beans or bacon parathas with homemade chilli chutney and cream cheese – or classics like eggs royale and eggs benedict.

Jon will make no money from the venture – choosing to use any profits for future Heart & Soul community projects.

Burnt Toast has its formal launch on Saturday January 18 at the unique venue on Market Place.

“It would be great to put Romford on the culinary map,” said Jon, who still lives in the town.

The former Emerson Park Academy pupil has put an emphasis on superb local ingredients and has chosen Leigh-on-Sea bakers ‘Flour and Spoon’ to supply bread to the café.

“We use fantastic local ingredients with the menu built on perfectly cooked eggs and the amazing sour dough bread we buy from Flour and Spoon,” said Jon.

“Our bread is baked at 4am in the morning and supplied by 8.30 so our customers can enjoy beautiful warm bread lovingly made in Essex.”

Jon, who won Best Own Label Retailer Development Chef at The Grocer own label awards 2019, appeared in the 2019 M&S Christmas Food advertising campaign, serving Turkey to McGuinness and Willis.

He has also personally served canapes to the Queen, Prince Philip, Prince William, Prince Harry and the Duchess of Cambridge during The Queen’s Patron’s Lunch in 2016 at The Mall in St James’s Park – dubbed the UK’s biggest street party.

The 32-year-old has helped design the M&S food range, most recently their new plant kitchen range and a host of Christmas products.


Mick Ferris

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