Basildon Council partners with Street Tag to enhance the wellbeing of residents

Basildon Council has announced the roll out of Street Tag in Basildon, to engage and incentivise residents and schools to walk and cycle around the borough.

Street Tag looks to encourage families, neighbours and communities to get out more by turning the streets into a virtual playground of tag using walking, running and cycling to earn rewards.

Chairman of the Neighbourhoods and Public Spaces Committee, Councillor David Harrison said: “We’re excited to be partnering with Street Tag and bring a sense of adventure to be being active in our borough.

“By turning being active into “tag” competitions between friends and family members, while linking it to prizes, Street Tag can be an invaluable part of getting outside and staying healthy.

“During this global pandemic finding time to get active has been shown to be doubly important: fitness helps our immune systems and balanced mental health is linked to increased physical activity – Street Tag can help you get both.”

Seun Oshinaike, founder of Street Tag, said: “We are excited to be designing the future of physical activities with families, and making physical activities fun, sustaining and accessible.”

The Street Tag app provides the opportunity for people to engage in physical activities in the most fun and relaxing way through a number of activities and competitions.

Schools on the Schools leaderboard will compete in physical activities against other schools in the borough. The Community Leaderboard on the other hand provides opportunity for residents of the borough to compete in smaller teams of up to six and scan virtual tags around the borough, converting your steps movement into Street Tag points, as well as joining online fitness classes to earn PEcodes to be redeemed for more points.

On the leaderboards there will be opportunity for teams and families to win prizes whilst staying healthy and active either outdoors or indoors.

For more information on Street Tag, visit, and find Street Tag on the Play Store, App Store, Twitter, Facebook and Instagram

Mick Ferris

Editor Email: [email protected]