Southend United have considerably bolstered their attacking options with the signing of Callum Powell from Vanarama National League North outfit, Kettering Town.
The highly-rated 26-year-old arrived at Roots Hall Stadium on a two-and-a-half-year deal having already netted fourteen times for the Poppies this season.
The Coventry-born player, who has also enjoyed spells with Northampton Town, Wrexham, Tamworth and Stourbridge, was clearly delighted to join Kevin Maher’s Blues revolution: “It’s a massive opportunity and I’m really grateful to Southend for giving me the platform to kick on and show what I’m about,” he enthused.
“Since I spoke to the club, I’ve been really excited about everything that’s going on and the project that is happening here.
“I’m going to do everything I can to help the team get to where they want to get to and fulfil my own aspirations and goals as well.
“I’ve worked extremely hard for this opportunity, and I’ve proven myself and scored a lot of goals this season. But that’s not to stop now, that’s for me to kick on again with a great club like Southend and take my journey to a new level, scoring more goals, making more things happen and winning more games.
“I can’t wait to get my teeth into it and I’m looking forward to Saturday and starting this journey as I mean to go on.”
Meanwhile, Blues head coach, Maher added: “He was brought to our attention quite early on and another one that we’ve watched a lot of.
“I’m sure he’s going to excite the fans with how he plays. He’s direct, he goes at players and he’s been having a great season at Kettering so we’re delighted to have him on board.
“His numbers have been great this season and speaking to him he’s determined to improve.
“He’s at an absolutely perfect age for us and I think he can come in and contribute straight away.
“We’re delighted to have him on board and he adds to the competition we’ve already got in them attacking areas, and something slightly different to what we’ve got.”
Powell is expected to go straight into the Blues squad for their Vanarama National League clash with Dover Athletic at the Crabble Athletic Ground on Saturday (3pm).