Brentwood Borough Council has left open the possibility of increasing fees for people playing at Hartswood Golf Club once it has made “strategic investments”.
Council–owned Hartswood is regarded as a fine golf course, though perhaps in need of investment.
The borough council is already making significant investment into King George’s Playing Fields in Brentwood with the improvement of built facilities, new splash pad and outdoor adventure play, together with the refurbished play area.
To complement the investment, Brentwood Council says it also needs to ensure that the golf course receives strategic investment so that it remains attractive for existing and new golfers.
It is keen to attract new golfers to the course – which can be used through pay and play – and is looking at where improvements to the course can be made. This will inform a golf improvement strategy over a five-year investment programme.
A council report reads: “With strategic investment the council could also justify any increases in green fees.”
Kim Anderson, partnership leisure and funding manager at the council, said: “What’s been highlighted in the pandemic, when golf was one of the only leisure functions that you could do, is that a number of golfers that have used the course for the very first time thought it is very competitively priced.
“So again I think there’s a window there that we can improve.
“I’m not saying double the fees or anything, but I think if residents can see and golfers can see the investment then they’re more likely to pay an increased fee.”