Campaign asks public to take the plastic pledge

Local authorities have come together to do their bit for our planet and are encouraging residents to join them and ‘Love Essex Not Plastic’.

The Essex-wide 2020 campaign aims to tackle the amount of waste across the county by highlighting the issue of single-use plastic and urging households to switch to reusable options and recycle more.

The campaign will launch on the 6 January with adverts on Heart Radio and social media, inspiring Essex residents to make a New Year’s resolution and say no to single-use plastic by taking the Love Essex Plastic Pledge.

Throughout the year there will be easy swap ideas, such as ditching single-use plastic cups, bottles, straws and bags – switching to reusable ones instead.  By focusing on one item every month and making one small change at a time, together we can make a difference.

Each year, around 400 million tonnes of plastic is produced and 40% of that is single-use plastic such as drinks bottles, carrier bags and coffee cups. However, in the UK, only 57% of plastic bottles are collected to be recycled. 

Rochford District Council’s Portfolio Holder for Environment, Cllr Arthur Williams, said: “Last year, in 2018/19, we recycled a total of 1,047 tonnes of plastics here in the Rochford District.

“This included 180 tonnes of household plastic bottles such as shampoo, detergents and household cleaning sprays. The figure was also made up of 262 tonnes of plastic drinks bottles and a staggering 605 tonnes of other plastics including pots, tubs and trays.

“In signing up to the ‘Essex Plastic Pledge,’ and making small changes, we can all help to reduce the amount we have to recycle. The knock-on effect will be less material that needs to be collected, less miles travelled, less processing of the plastics, lower pollution levels and a reduced carbon footprint.”

If you want to be a part of the Love Essex plastic solution, take the Essex Plastic Pledge at

To watch the video, follow @loveessexuk on Facebook, Twitter and Instagram channels.

Mick Ferris

Editor Email: [email protected]