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Rochford District Council has been working with local street artist, Brave Arts, to create a vibrant new art installation on West Street.
The artwork is inspired by local heritage and nature, and provides a contemporary and engaging gateway to attract and welcome shoppers and visitors into Rochford town centre.
The installation, along the temporary hoardings surrounding the former Oaklees Bar, will remain in place prior to the site being redeveloped. Planning permission for a mixed-use development of 29 new flats with commercial space on the ground floor on the site was recently approved.
Rochford District Council’s Portfolio Holder for Commercial, Business, Local Economy & Leisure, Cllr Mike Webb said: “Given the challenges our towns have faced over the past few years we need to be innovative and forward thinking to encourage new and returning visitors to our shopping areas.
“This street art has greatly improved the look of the area for the local community. Where previously there was just a blank, grubby wall we now have a colourful piece of art which reflects our rich history in a more modern style.”
The installation has made use of the council’s Welcome Back Fund. The Fund was made available by central Government to deliver projects that help high streets adapt and become more resilient to the impact of the COVID-19 pandemic.
The Welcome Back Fund was funded by the European Regional Development Fund (ERDF).