Virtual Prudential RideLondon goes ahead to help King George and Queen’s Hospitals Charity

The first ever virtual edition of Prudential RideLondon – the world’s greatest festival of cycling – will take place on August 15-16 to celebrate cycling and raise funds to help save the UK’s charities.

The King George & Queen’s Hospitals Charity, like many other charities, has been hugely impacted by the coronavirus pandemic as fundraising events have been either postponed or cancelled.

My Prudential RideLondon offers King George & Queen’s Hospitals Charity supporters, of all ages and abilities, the opportunity to take part in a fantastic challenge and raise crucial funds for thecharity.

The charity supports Barking, Havering and Redbridge University Hospitals NHS Trust, making its hospitals better for patients and staff.

RideLondon is an exciting, free event that can be done anywhere in the world. It offers people the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend.

Hugh Brasher, Event Director of Prudential RideLondon, said: “After the disappointment of the cancellation of Prudential RideLondon, we were determined to create something special for our riders, partners and the hundreds of charities that rely on the event for vital income.

“My Prudential RideLondon is building on the success of The 2.6 Challenge – created following the postponement of the London Marathon – which became the biggest collective fundraising effort in the world involving nearly 4,000 charities.

“Charities desperately need help to continue to provide vital services to every sector of society and fund critical research. In this socially distanced world, it’s also vitally important to encourage people to get on two wheels rather than use public transport. The My Prudential RideLondon campaign has been created to achieve both these aims.

“My Prudential RideLondon is completely free and offers a fundraising challenge for everyone, whether that’s an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done wherever you are and at any time on 15 or 16 August.

Marina Sherriff, Fundraising Office Manager, King George and Queen’s Hospitals Charity, said: “We’re so pleased and excited to be on board with Prudential RideLondon especially as we had to cancel our annual cycling fundraiser, Pedal4Patients, this year.

“We hope that all those who are missing the joy of cycling sign up to support our charity and have lots of fun!”

How it works

My Prudential RideLondon includes four challenges for all ages and abilities that participants can do on a route of their choice, wherever they are in the world, on either August 15 or 16:

  • My Prudential RideLondon-Surrey 100: 100-mile ride
  • My Prudential RideLondon-Surrey 46: 46-mile ride
  • My Prudential RideLondon-Surrey 19: 19-mile ride
  • My Prudential RideLondon FreeCycle: An event that allows you to set your own challenge (starting from 1km) on the wheels of your choice: bikes, push scooters, skateboards, trikes, balance bikes, roller skates, wheelchairs or anything that is self-propelled (e-bikes are fine too).

Participants who wish to ride for King George & Queen’s Hospitals Charity need to register in advance and select their challenge at www.myridelondon.co.uk

The site will also provide a link to Virgin Money Giving where they can set up their fundraising page.

Once signed up, participants will be able to download the new My Prudential RideLondon app in event week. This will give every participant and supporter a unique ride day experience, including:

  • A GPS function that enables friends and family to follow a rider’s progress on the virtual Prudential RideLondon route
  • Creation of a personalised Prudential RideLondon certificate that shows the rider’s completed route and ride time
  • Selfie frames to give riders personalised Prudential RideLondon finisher photographs
  • Direct donation button through to each rider’s Virgin Money Giving fundraising page

In addition, every rider aged over 18 who registers will have the option of being entered into a competition that has 25 top-quality prizes available including a brand new Brompton Bicycle valued at more than £1,000, a HIGH5 nutrition bundle worth £250 and top-of-the-range cycling equipment including a SRAM groupset and Zipp wheels.

Participants are asked to follow current Government guidelines on cycling. For more information, click here.

Prudential RideLondon first took place in 2013 as a legacy event from the London 2012 Olympics. It has become the world’s greatest festival of cycling, with 100,000 riders of all ages and abilities participating in seven different events on traffic-free roads in London and Surrey.

It has inspired hundreds of thousands of people to take up cycling or cycle more often and a total of more than £77 million has been raised for thousands of charities.

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Mick Ferris

Editor Email: [email protected]